Why Attention Matters


SCROLL DOWN

Why Attention Matters


Attention is a finite resource. Just because people can see something does not mean that they will see something.

And if people don't look at your ads, they can't remember or act on them. 

Lumen is on a mission to get people to pay attention.

digital-advertising-statistics
digital-advertising-optimisation

Find out about the value of media environment in engaging digital display audiences in our whitepaper

Why eye tracking


Why eye tracking


Eye tracking offers a simple, scientific and objective measure of the reality of attention. Instead of asking people questions about what they thought they saw, our technology passively monitors what they actually look at when on line or instore.

Behavioural

eye-tracking-behavioural-research

Qualitative

quantitative-and-qualitative-research

Cross-Media

cross-media-research

This data powers our exclusive attention models, which clients use to benchmark their current attention levels and predict future performance.