Clients


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Clients



Case studies

Digital: The power of a penguin

digital-eye-tracking-case-study

British Gas wanted to understand the impact of including Wilbur the Penguin in their digital display advertising

 

 

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Email: Left is Best

direct-messaging-eye-tracking-case-study

Currys PC World wanted to understand the reality of email readership above and beyond clicks

 

 

 

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Print: A Picture Speaks a Thousand Words

print-eye-tracking-case-study

BT wanted to optimise their direct response advertising to boost attention and impact

We helped them understand the power of images in gaining initial attention, before delivering the details of the deal

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Mobile: Putting a Price on the smaller screen

mobile-eye-tracking-case-study

News UK wanted to understand the true value of mobile advertising

Using a mix of methodologies, we were able to apply a consistent measure of attention across mobile, desktop and paper editions

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In-Store - Making a point with POS

in-store-eye-tracking-case-study

Lidl wanted to assess relative impact of in store POS with real shoppers in a real store

Lumen used the latest in eye tracking technology to help

 

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