Lumen has developed a simple piece of code that turns your webcam into an eye tracking camera.
Simply download the code, calibrate for your eyes and you are ready to go!
Eye tracking sensor attached to a computer-screen. Allows testing of websites, TV and digital advertising and email at scale, as well as mock-ups of newspapers, magazines, direct mail, and packaging design.
Miniature eye-tracking sensors built into specialist glasses. Allows testing to attention to out-of-home and in store media.