How We Do It


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How We Do It


Webcam

Lumen has developed a simple piece of code that turns your webcam into an eye tracking camera.

Simply download the code, calibrate for your eyes and you are ready to go!

Advantages:

  • Quick
  • Scalable
  • Accurate (>1°of error/within 2cm)
  • Recruit specialist samples
  • Include questionnaires
 
Webcam eye tracking. Accuracy: >1°of error/within 2cm

Webcam eye tracking. Accuracy: >1°of error/within 2cm

webcam-eye-tracking-process

Screen-Based

Eye tracking sensor attached to a computer-screen. Allows testing of websites, TV and digital advertising and email at scale, as well as mock-ups of newspapers, magazines, direct mail, and packaging design. 

Advantages: 

  • Highly accurate (>0.5°of error/within 1/2cm)
  • Passively monitor everyday behaviour
 
Screen based eye tracking. Accuracy: >0.5°of error/within 1/2cm

Screen based eye tracking. Accuracy: >0.5°of error/within 1/2cm

Glasses

Miniature eye-tracking sensors built into specialist glasses. Allows testing to attention to out-of-home and in store media. 

Advantages: 

  • Versatile 
  • Portable
  • Highly accurate (>0.5°of error/within 1/2cm)
 
Eye tracking Glasses. Accuracy: <0.5" of error/within 1/2cm

Eye tracking Glasses. Accuracy: <0.5" of error/within 1/2cm