This week we put Addison Lee and Uber to the race and tested their MPU ads :

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Addison Lee’s ad performed exceptionally well having people looking at it for over twice as long than expected (1.7s to 0.7s) making it over three times more engaging than Uber’s!

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Although both ads underperformed in comparison to MPU format viewability % norms : 21% noticed Uber's ad compared to Addison Lee's 27%. Most of the attention was drawn towards the headline in Addison Lee's ad which ensured key messages of the ad were taken home by viewers. - Making it our winner!

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Get in touch with us to test ads of your own, we'd love to hear from you!