Eye-tracking specialists Lumen tested a wide range of print and online newsbrand ads in December 2016, to see which were noticed, what most interested people and how long they spent looking at the ads.

It found that people spend longer reading their newspapers around Christmas – and that includes the ads. Total viewing time for print and digital newsbrand ads increased by 36% in December – that’s over 100,000 hours more than pre-December...
— http://www.newsworks.org.uk/Opinion/perhaps-there-is-a-link-after-all