Unseen is unsold, as the old adage has it. Most digital ads – 82%, to be precise – go unseen. We worked with Ipsos MORI to understand what makes the ads that buck this trend special. What does it take to get a ‘disproportionate share of attention’?

Download our joint report, Attention 2.0, to understand the reality of attention and how you can apply simple tips to earn the interest of your audience.

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Nick Watson (Research Director, IPSOS MORI), Hayley Millard (Innovation Manager, IPSOS) and our very own Mike Follett will be sharing our learnings at Ad:Tech later this year, but if you can’t wait until then, please do get in touch and we will be more than happy to give you a preview and show you how you can boost your creative to drive attention and sales.