We know that attention is finite, rare and valuable. But how do you act on these insights? Lumen has embedded our predictions into Avocet, the innovation DSP, allowing you to identify and invest behind ads that are likely to get looked at as they become available.
And attention pays. Ads that pass our ‘effective attention’ threshold are significantly likely to convert to sales. We’ve written up our findings in an exclusive feature with Campaign and made a report.
Download the report to learn:
- How to measure attention
Predicting attention trends
- Ways to interpret attention data effectively
How to win the battle for attention