"Denise Turner, Newsworks' insight director, draws on Lumen eye-tracking research to explore the role of newsbrand ads in the Black Friday milieu and determine which ad came out on top.

I think it's safe to say that Black Friday is no longer just a one-day phenomenon. In 2016 it feels more like Black Friday Month, with advertisers beginning their campaigns earlier and the period of time that offers are available inched out from a day to a long weekend, or in some cases, a week or more. I'm writing this as 'Cyber Monday' draws to a close..."