BT wanted to optimise their direct response advertising to boost attention and impact

We helped them understand the power of images in gaining initial attention, before delivering the details of the deal

The learning from the eye-tracking research we did with Lumen was fundamental to the creative development and success of the BT campaign.
— Julian Earl, Strategy Director - AMV BBDO

Eye tracking insights applied to TV advertising led to additional 3700 sales in first six months (50% over forecast)

30% decline in cost per response