While studying for his Psychology degree, Theo became increasingly interested in the difference in the validity of declarative and implicit data. In pursuit of less common behavioural research methodologies, he specialised in eye-tracking research. His thesis used eye tracking to examine brand familiarity on Point of Purchase behaviour Theo now uses his expertise to ensure the smooth running of projects from start to finish ensuring clients get the most out of their projects with Lumen. 

Lumen Research Eyetracking   Lumen Research Eyetracking