Lumen’s digital panel (in partnership with Nectar Loyalty Ltd.) comprises 300 households across the UK, each equipped with a laptop-mounted eye tracking sensor.
The panel is nationally representative, and data is collected with strict adherence to MRS code of conduct
Since Lumen opened its doors in late 2013 we’ve conducted more than 100 print advertising studies. That means we have eye-tracking data on more than 7000 respondents having the opportunity to see more than 2000 ads from national newspapers including The Sun, The Daily Mail, The Times and The Metro.
Open and click through rates are a great way to find out how well your emails are working, but they only tell you part of the story. Lumen has spent the last few years developing our understanding of how people engage with emails. Armed with this knowledge and the latest in eye tracking technology, we can provide deeper insight into how your emails really work.
We help publishers and advertisers understand how users engage with content and advertising across mobile and tablets, and benchmark attention results vs print and desktop norms to help brands and publishers understand the relative value of these platforms.
Optimising DM and CRM materials, emails and mailers has been at the core of Lumen’s offer since we started.
We identify key visual elements, messaging hierarchies, and optimal content mixes to drive open rates, engagement levels – and conversion numbers.
Our research hasn’t been limited to paper and screens. Using portable eye-tracking technology, our in-store research has allowed us to examine shelf-search techniques and the effectiveness of POS materials. By combining the eye-tracking data with qualitative interviews we have been able to discover what really makes a difference to peoples’ in-store shopping experience.
Understanding the visual and emotional impact of packaging at the point of purchase and at home is vital in the creation of effective packaging design.
We test packaging designs at scale and at speed, using 3D virtual environments (developed in partnership with our friends at Buzz3D, allowing us to change locations, formats and design elements easily and without cost.
Understanding the attentional impact of out-of-home advertising in situ has traditionally been hard to achieve. Using innovative virtual reality environments built by our partners at Buzz3D we can provide a low cost way of testing OOH creative at speed.