What We Do


SCROLL DOWN

What We Do


Pre-testing Attention


Pre-testing Attention


Lumen supercharges your visual design. Our innovative eye tracking technology reveals what really catches your customer's eye.

1. How do different executions perform against each other – and against norm?

British-gas-eye-tracking

2. What do they look at first, second or third?

 

British-gas-eye-tracking-view-order

3. What do they notice? And what do they ignore?

British-gas-eye-tracking-results

Key Channels


Key Channels


Choose A Channel

Plan Attention


Plan Attention


lumen-eye-tracking-advertising-performance

What sites and formats deliver the most attention bang for your buck?

Lumen’s exclusive attention models, based on 18 months of data from the Lumen|Nectar attention panel, provide powerful predictions for media planning.

Evaluate your current media strategy, identify bargains in the market, and optimise to maximise your future performance.

Buy Attention


Buy Attention


 

Lumen|Nectar has integrated its attention predictions directly into Avocet (link to Avcet.io), the attention DSP. This allows advertisers to target their investment on inventory that is likely to be seen – and avoid wasting money on inventory that is likely to be ignored.