We had the honour of welcoming a delegation from the Argentinian IAB at Lumen Towers last week, with representatives from Clarin, La Nacion, Wunderman and Google Argentina. The challenges that quality publishers face – and the benefits they offer advertisers – are the same round the world.

The great news is that with Lumen’s webcam eye tracking, we can conduct studies at scale and speed anywhere round the world and amongst any group. This year alone, we have done studies in Denmark, Canada, the US, Australia and Italy – all from the comfort of leafy north London.

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Thanks very much to Charlie Shaw of the Argentinian IAB for arranging the visit.