Lumen has been voted one of the top 50 market research technologies in the world according to the GRIT report 2019. This is an amazing achievement and testament to the hard work and creativeness of the whole Lumen team. Our world-leading eye tracking technology powers ad testing solutions, media valuation tools, retailer optimisation systems and now, of course, mobile testing.
It’s also testament to the intelligence and inventiveness of our clients, who have come to us with interesting problems and a collaborative spirit that has supported innovation. Last year, GRIT highlighted how 58% of insight professionals are considering using eye tracking. Thanks to that interest, we’ve be able to develop a wide range of products for our clients.
This year’s GRIT report describes a market research industry in flux - what Mike Stevens calls a ‘Cambrian Explosion’ of research tech. Techniques that were once only available to the largest brands with the biggest budgets are being democratised and made available to everyone. Scalable, insightful methodologies such as Lumen’s eye tracking can be built into any study platform, ensuring that we can all know what people actually see, not just what they say they see.