Viewing entries tagged
eye tracking

Not On The High Street Wins our Panellists Hearts

Since it's Valentines Day, we decided to test whether digital valentines ads would receive more attention than non-valentines ads, or whether people would pay attention to the ads at all!

Click to view the results and find out whether romance is really dead...

Lumen In The Press:
Ad Attention Increases During Key Shopping Times - Newsworks

Eye-tracking specialists Lumen tested a wide range of print and online newsbrand ads in December 2016, to see which were noticed, what most interested people and how long they spent looking at the ads.

It found that people spend longer reading their newspapers around Christmas – and that includes the ads. Total viewing time for print and digital newsbrand ads increased by 36% in December – that’s over 100,000 hours more than pre-December...