The Wrap, with the help of Lumen Research, was able to test the impact of contextual video ads vs non-related video advertising. Engagement increased by 42% and brand perceptions improved: The Wrap created a more significant experience for its users, which led to higher attention levels.
Are you a publisher looking to improve your audience’s experience and engagement on your site? Or an advertiser keen to optimise the level of attention your ads receive? Get in touch.