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New research from our friends at Inskin Media suggests that you can get a bigger bang for your buck by using ‘intelligent’ flighting strategies.

As we discussed last week, you are far more likely to notice an ad if you have previously looked at a similar ad. Advertisers can make use of this ‘priming effect’ by starting their campaign with big, bold advertising, which will then amplify the effects of standard advertising. Such ‘intelligent flighting strategies’ can dramatically increase the reach and recall of your campaign, meaning that 3 + 1 = 5 or 6.

Clever thinking.