Case studies

Digital: The power of a penguin


British Gas wanted to understand the impact of including Wilbur the Penguin in their digital display advertising



Find out more

Email: Left is Best


Currys PC World wanted to understand the reality of email readership above and beyond clicks




Find out more

Print: A Picture Speaks a Thousand Words


BT wanted to optimise their direct response advertising to boost attention and impact

We helped them understand the power of images in gaining initial attention, before delivering the details of the deal

Find out more

Mobile: Putting a Price on the smaller screen


News UK wanted to understand the true value of mobile advertising

Using a mix of methodologies, we were able to apply a consistent measure of attention across mobile, desktop and paper editions

Find out more

In-Store - Making a point with POS


Lidl wanted to assess relative impact of in store POS with real shoppers in a real store

Lumen used the latest in eye tracking technology to help


Find out more